THE REALITY OF T.V
The tragic case of Saad Khan, a 32-year old contestant on a Pakistani game show being filmed in Thailand who died while taking part in one of the show’s stunts, highlights the serious issue of safety and regulation in the Pakistani media.
The days of one state-controlled channel informing the obedient nation of what the president did today or which foreign dignitaries the prime minister entertained are long gone. Pakistan’s media scene has transformed over the past decade – and generally for the better. It’s a good thing that there are now dozens of television channels all competing for our attention. With just a few clicks of your remote, you can flick between the latest Bollywood blockbuster, a stern sermonising maulvi, fiery political pundits railing against the government, and all manner of foreign content.
There’s a mass of programming out there and every channel executive is eager for your viewing loyalty – more viewers mean more revenue generated from advertisers. For the most part, advertising is the primary source of income for channels and thus they are exploring ever more sensational ways to secure that money along with their survival in an increasingly ruthless market. Read more…

